Ninety One, the boy band pioneering Q-pop in Kazakhstan l Q

Ninety One is Q-pop band pioneering the music scene in Kazakhstan. The band, which debuted in 2015, has its own unique style that implements iconic elements of K-pop such as electronic-style dance music, synchronized choreography and heavily stylized makeup and costumes. The Q in the Q-pop stands for Qazaq, which is how Kazakh is supposed to be spelled in Latin script. The Kazakhstani government has been promoting the usage of Latin script among the public, and Q-pop has been an effective means of doing s