HARINAMA RUCI - MEANS TO RELISH THE HOLY NAMES OF THE SUPREME LORD, SRI KRISHNA OR SRI HARI. WHAT HAS BROUGHT THESE PEOPLE TO KRISHNA CONSCIOUSNESS, MANY ARE NOT INDIANS NOR 'HINDUS' ? It is simply the purity of the Krishna Conscious philosophy expounded by His Divine Grace A.C. Bhaktivedanta Swami Srila Prabhupada and the authenticity of the 'Bhagavad Gita As It Is' that have efficaciously influenced all these non-Indians. Pure love for GOD or SRI KRISHNA is what that has brought these souls together in serving the Lord unconditionally. They believe in ONE SUPREME PERSONALITY OF GODHEAD, SRI KRISHNA and that HE is the Eternal and Supreme Master and themselves as HIS eternal servants. They are pure vegetarians who love the cows and all living entities. You would never see them killing any animal in the name of GOD or with any other pretexts. This is the true religion of LOVE and PEACE. Sri Krishna or The Bhagavad Gita does not command you to kill the non-believers nor condone the ki
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