How should publishers prepare for the Privacy Sandbox

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9 Apr 2024

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The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. This video aims to provide publishers with: - An overview of Privacy Sandbox - Key updates and timelines - Recommended actions to help prepare for third-party cookie deprecation in Chrome Chapters: 0:05 - Opening 3:24 - Privacy Sandbox Refresher & Timeline 13:18 - APIs Overview And How You Can Prepare 27:11 - Publisher spotlight: Reach PLC 32:22 - Summary & Next Steps for publishers Resources: Privacy Sandbox → Privacy Sandbox refresher and timeline: Privacy Sandbox Proposals Web → Privacy Sandbox News → Timeline → APIs overview and how you can prepare: Overview Privacy Sandbox Chrome Developer → Ad Privacy Settings Chrome → Github Tester List - Topics → - Protected Audience → - Attribution Reporting → Summary and next steps for publishers: Privacy Sandbox Analysis Tool → Prebid Core Releases → Fledge for GPT module → Chrome facilitated testing → Key Value Targeting GPT → Checklist → Watch more The Latest on Privacy Sandbox → Subscribe to Chrome for Developers → #WebDev #PrivacySandbox #Chrome Speakers: Hanne Tuomisto-Inch, Sulina Connal, Juan Guisasola, Scott Friesen, Damien Faucherand Products Mentioned: Privacy Sandbox, Google Chrome, Google Ad Manager

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