Learning from consumer culture | Tori Flower | TEDxKCS

Опубликовано: 21 янв. 2015 г. This talk was given at a local TEDx event, produced independently of the TED Conferences. How consumer brands are designed to attract large communities of followers and an exploration into how this approach can be applied to the design of products and services specifically created to shift individual behaviour and to tackle major social, environmental and health issues. Bridging the gap between what people want and what’s good for them and the collaboration required to do so. Tori Flower is Creative Director of the behaviour change organisation We Are What We Do. Since joining in 2009, she has defined the company’s strategic approach and designed of a series of award winning products and services that provide practical solutions to social and environmental issues. Tori has sat on the jury for both the RSA and D&AD Student Awards, been profiled in the book Design Transitions and her team has won a Webby and a Tech4Good award. Tori read Classics at Cambridge Unive