The LEGO Group has debuted its latest Rebuild the World ad, which is filled with more real-life recreations of classic LEGO pieces. Following 2019’s original live-action film to launch the LEGO Group’s new advertising campaign – and last year’s holiday ad – the LEGO Agency has devised a brand new clip that involves a knight trying to cross a river. When jetpacks and rubber rings fail, the local townspeople come together to help him build a bridge to the other side – which, in true LEGO Movie fashion, is then revealed to be in the imagination of kids building with real-life bricks.
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