Kelela - A Message (Prod. by Arca)

Director Daniel Sannwald Co-Directed by Animation Director Fantasista Utamaro Director of Photography Jake Scott Video Projections Imed Benameur Kelela is the LA-based singer with waist length dreads (watch her cut them off here) who we first heard on poptronica duo Teengirl Fantasy’s EFX and hailed as the future of music when we met her at the beginning of last year. We’re going back to the future once again with A Message, the first video from her forthcoming EP, Hallucinogen. Produced by Arca, Hallucinogen takes us on a journey through lust, longing, delirium and ecstasy. Directed by Daniel Sannwald, A Message is the stage that comes before lust, the darker realisation of love; the “rejection and amputation.” Watch the cartoon lights twist around and engulf the sylph-like singer, transforming her into a virtual goddess at war with herself, spilling out a rolling vocal that will mesmerise lesser mortals…