Guest
Atomy Market Leader, Atomy Global Performance, Atomy Growth, If you want to know more about Atomy company and business, please visit I am a professor of (researching and teaching) marketing, I am researching various fields related to marketing. The field I am particularly interested in and research a lot is the field of distribution. I am Professor Han Sang-rin of the Department of Business Administration, Hanyang University. Recently, Atomy is a rapidly growing company It’s a place I’ve been looking at with interest, and I took this opportunity to A place where you can study the case of Atomy together I thought it was such a good opportunity 한상린, 한양대학교 경영대학 교수, Sangrin Han, Hanyang University Business School Professor, Atomy is a rapidly growing company, Graduated from Korea University, Department of Business Administration (1982) PhD in Business Administration, Pennsylvania State University, USA (1991) Dean, Business School, Hanyang University (2013-2014) Dean, Graduate School of Business Administration (2013-2014) President of Korea Distribution Association (2011-2012) 7th President of Service Marketing Society (2016) Chairman of Korea Distribution Awards (2012, 2018) Hanyang University Best Research Professor Award (2012) Korea Distribution Society Best Academic Research Award (2020) Current Hanyang University Business School Professor Han Sang-rin Established in 2009, Atomy is a network marketing company that conducts direct sales in 24 different regions including South Korea (as of ). We are growing at a rapid pace by implementing a consumer-oriented strategy that adheres to the principles of Absolute Quality Absolute Price established by our founding Chairman Han-Gill Park. We are also solidifying the foundation for sustainable growth by focusing on our forward-thinking goal of customer success and fostering three key corporate cultures: observing principles, growing together, and sharing. In 2021, Atomy’s annual revenue was billion USD and our global members reached 16 million. Atomy uses a consumer-oriented network marketing strategy. We select favourable products that are higher in quality at more reasonable prices and sell them through distribution channels that can compete with department stores, discount stores, home shopping networks, and online shopping. In other words, we find products that are more competitive in quality and price than similar products distributed through other channels for our customers’ benefits. Through this strategy, we promise to achieve our ultimate goal of “Surpassing Customer Satisfaction to Customer Success.“ 2009: Atomy Co., Ltd (Korea) founded 2010: Atomy’s 1st global regional office opened- Atomy USA (Seattle) 2011: Atomy Japan (Tokyo) and Atomy Canada (Vancouver) opened 2014: Bridgehead opened to the Chinese market Atomy Taiwan (Kaohsiung) opened 2015: Entered the economic pivot of Southeast Asia Atomy Singapore (Singapore) opened 2016: Strengthening of Southeast Asian market Atomy Cambodia (Phnom Penh), Atomy Philippines (Manila), Atomy Malaysia (Kuala Lumpur) opened 2017: First Central American Regional Office opened Atomy Mexico (Mexico City) and Atomy Thailand (Bangkok) opened 2018: Atomy Australia (Melbourne), Atomy Indonesia (Jakarta), Atomy Russia (Moscow) opened, Atomy Malaysia received Super Brand Award 2020: Entering the world’s biggest market Atomy China (Yantai), Atomy Colombia (Bogota), Atomy Hong Kong (Kowloon), and Atomy India (Gurugram) opened 2021: Targeting Europe market; Atomy continues our global expansion. Established more than 22 regional offices; Atomy New Zealand (Auckland), Atomy Turkiye (Istanbul), Atomy UK (Guildford) Atomy Kazakhstan (Almaty), Atomy Kyrgyzstan (Bishkek) opened. 2021 Overseas sales exceeded domestic sales Global sales exceeded 2 trillion won. $300M Export Tower Award Atomy becomes the only company in the industry that has been certified consecutively for CCM(Consumer-Centered Management). Atomy won the grand prize of “Good Company to Work“ in Korea. Atomy HemoHIM Loved by people all over the worldThe mixed extracts in HemoHIM including Angelica Gigas has received patents from Korea, the U.S., Japan, and four European countries (Germany, UK, France, Italy). It is loved by consumers across many global Atomy regions. Developed by the Korea Atomic Energy Research Institute, No. 1 individually approved functional food product No. 1 in sales of an individual product in the Korean network marketing industry HemoHIM’s power comes from the high-quality & eco-friendly Angelica Gigas! Atomy’s principles are embedded in the manufacturing process from start to finish. No. 1 in sales of an individual product across the Korean network marketing industry In results published by the Fair Trade Commission (2015-2021), HemoHIM has been the No. 1 product in sales within its industry for the past 7 consecutive years.
