Pharma Insight: цифровизация в новых условиях

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27 Nov 2024

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Фармпроизводители в этом году столкнулись с рядом изменений: пандемия, удаленная работа, запуск маркировки, принятие закона о дистанционной торговле и др. Кроме того, социальное дистанцирование существенно и надолго изменило формат взаимодействия с клиентами, а также повысило важность omni-channel. Любые изменения можно воспринимать как новые возможности для роста и развития бизнеса. Эксперты Navicon обсудили цифровизацию фармкомпаний в новых условиях на ежегодном мероприятии Pharma Insight, которое прошло в онлайн-формате 29 октября.

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