As one of the inventors of the now-famous “yellow first-down line” and the “glowing puck,” FOX Sports CEO Eric Shanks has always had an eye on what viewers want. In this fireside chat, Shanks and FOX Sports SVP of Graphics and Innovation, Zac Fields, talk about how the network uses technology to tell a better story, touching on everything from the rise of virtual sets and AR to creating virtual crowds during the pandemic.
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