Empathizing with Steam: How People Shop for Your Game

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6 Jun 2021

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In this 2020 GDC Virtual Talk, Chris Zukowski explains why he spent months watching people browse Steam shares the results of his research with you. Join the GDC mailing list: Follow GDC on Twitter: GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.

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