From football to feminism, Taylor Swift continues to build on her reach. Swift’s “Eras” tour is projected to generate a $5 billion impact on the economy. Swift also backed Biden in 2020 and encouraged fans to register to vote. Facing that influence, some GOP pundits are trying to knock Swift and the excitement over her NFL appearance. MSNBC’s Ari Melber reports on the “Taylor Swift effect” and is joined by Erin Gloria Ryan to discuss. (Check out The Beat's playlist: Connect with Ari Melber: ) » Subscribe to MSNBC: Follow MSNBC Show Blogs MaddowBlog: ReidOut Blog: MSNBC delivers breaking news, in-depth analysis of politics headlines, as well as commentary and informed perspectives. Find video clips and segments from The Rachel Maddow Show, Morning Joe, The Beat with Ari Melber, Deadline: White House, The ReidOut, All In
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