TED. Дон Норман: Зачем нужны красивые вещи

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2 Sep 2014

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“Негативные эмоции парализуют мозг, переводят его в режим «мыслим узко», а положительные — «мыслим широко». Хотите нестандартных решений — включите позитивное настроение любым способом“ Когнитивный психолог Дон Норман — классик, законодатель, так сказать, идеолог дизайна. Он всегда был известен непримиримой, ортодоксальной нетерпимостью к красивостям, которые, как известно, нередко создаются в ущерб удобству. Самое главное — естественность, провозглашал он, «все для человека». Ег

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