Axe 'Even angel will fall', Gp Creative Effectiveness 2012 al festival di

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9 Jan 2024

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Un consumer insight divertente, semplice e pressoché universale. La ricetta di Unilever e Bbh Londra è valsa loro il Grand Prix per la Creative Effectiveness con il progetto 'Returning to universal truths to create global hits' ('Ritornare alle verità universali per creare successi globali'). Frutto di una strategia pluriennale che ha dato ottimi risultati a livello di vendite, si basa sull'idea che con il deodorante Axe 'anche gli angeli cadranno dal cielo'.

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