PRODUCT PLACEMENT и пропаганда. В чём разница

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28 Aug 2019

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Сайт КиноЦензор: Группа ВК: Product placement – так называется технология скрытой рекламы различных товаров и брендов путём встраивания их в сюжет фильма. Джеймс Бонд пьёт пиво «Хейнекен» и ездит на машине «Астон Мартин», Нео из «Матрицы» пользуется телефоном «Нокиа», рэпер Тимати в своём клипе кушает бургер «Black Star», а Егор Крид между строчек песни рекламирует средства контрацепции «In Time». Таких примеров можно привести бесчисленное множество, и вс

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