Social Media Influencers Are Changing The Way Companies Market Their Products | TODAY

There’s a new wave in the way companies are advertising to consumers, shifting away from print and broadcast mediums and using popular social media users to promote their products. In this week’s Sunday Closer, NBC’s Jo Ling Kent takes a look at the modern, billion-dollar industry. » Subscribe to TODAY: » Watch the latest from TODAY: About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: Find TODAY on Facebook: Follow TODAY on Twitter: Follow TODAY on Google : Follow TODAY on Instagram: Follow TODAY on Pinterest: Social Media Influencers Are Changing The Way Companies Market Their Products | TODAY