The role artificial intelligence and technology play in marketing and advertising

Technology will continue to play a big role in marketing and advertising with artificial intelligence on the rise. CNBC’s senior media and technology correspondent Julia Boorstin moderates a discussion with Chief Product Officer of Viant Technology, Dustin Kwan, professor and author, Americus Reed and Devika Bulchandani, about the new world of advertising. » Subscribe to NBC News: » Watch more NBC video: NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features , , , Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows. Connect with NBC News Online! NBC News App: Breaking