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The Second Sale Holiday-season retail sales look bleak, Morgan Stanley predicts Same-store sales will grow much less compared with last year's Thanksgiving-to-Christmas shopping season, the report says. But retail trade groups have sunnier expectations. Same-store sales will grow much less compared with last year's Thanksgiving-to-Christmas shopping season, the report says. But retail trade groups have sunnier expectations. Count on coal this Christmas. That's what researchers at Morgan Stanley are saying in the first major forecast of a decidedly dour holiday season. Retailers hoping for a respite from a year of so-so shopping can instead expect the worst Thanksgiving-to-Christmas sales since 2008, the financial services firm said Thursday. Five years ago, retail industry was free-falling into recession. This year, a new collection of worrisome economic conditions looms as stores gear up for a period that can sometimes account for 40% of annual revenue. Shopper confidence is low. The recent federal government stalemate and shutdown was a damper. The window for holiday shopping is six days shorter than it was last year. At the same time, consumer spending, which makes up more than two-thirds of economic activity, is actually getting a boost. Gasoline prices are lower, and net worth is rising because of higher real estate values and a stock market upswing, Americans are plowing it into big-ticket items such as cars, appliances and home improvement goods makes you wonder what they will have left over. Heres the deal -retailers that know what they are doing will make this holiday great and those that don't will suffer. Most just discount and advertise to make the holiday pay off I want to talk to you about the holy grail of Retail The second sale The second sale is most often made as result of the consumer not the seller. Benefits of the second sale 1) Cheaper than getting another customer 2) Saves time for the customer 3) Creates more loyal customers Reasons you don't attempt a second sale 1) Believe customer is spent 2) You aren't thinking with it. 3) Timing is off 4) How you ask All great retailers do it but few train their people HOW to do it so they set up their company so that its organic not executed. Starbucks - food, tea and yogurt McDonalds fries and shakes Apple is the king tablets, warranties to apps Steps to 2d Sale 1) Be sold on the second sale and why its good for everyone have a target for second sales 2) Acknowledge the customer fully on the first purchase - 3) When you make the attempt for 2d sale make sure that you know what you are offering and that it fits Fries with hamburger shake behind that Lemon cake with cappacino 22“ wheels with your new bmw 5 series Apple TV with your new Ipad When the customer buys second items they support their first decision and become a better customer. Twitter Facebook Instagram - @grantcardone #business #realestate #investing #GrantCardone #10XRule #SalesTraining #SalesMotivation This is not an offer, solicitation of an offer, to buy or sell securities nor a recommendation to buy or sell any securities. Past performance is not an indication of future results. Investing involves risk and may result in partial or total loss. Prospective investors should consider carefully investment objectives, risks, charges and expenses, and should consult with a tax, legal and/or financial adviser before making any investment decision. For additional information, visit
