A surreal journey into an alternate universe. They also sell sunglasses. Stepping into any one of Gentle Monster’s four locations is like a visit to MOMA’s hot exhibition du jour. It’s not simply a place to view sunglasses – they’re the pay-off at the end of a series of sensory experiences. Owner Kim Han Kook is quietly shaking the foundations of sunglass fashion with his vision to showcase his brand in a way that shocks the senses. Most of the concepts are a collision of new world and old: The Bathhouse,
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