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The story of this house is surrounded by mystery which reflects in everything they do. Initio creates fragrances that open up a new emotional dimension to connect us with others. They want their perfumes to trigger a vivid emotional response, have a magnetic power on people. Legend has it - as a result of Initio’s fruitful collaboration with fragrance researchers and chemists, they managed to create a molecule that replicates the effect of pheromones. Is that true? Hard to tell.. But let’s smell some of the best perfumes from the house and see for ourselves. Are these fragrances as magnetizing as Initio claims them to be? 00:00 - Introduction 00:22 - Initio = ‘the start’ 00:50 - Scents determine our social preferences 01:24 - Initio perfumes and pheromones 02:33 - Initio packaging 03:08 - Absolute Aphrodisiac 04:44 - Side Effect 06:03 - Paragon 07:22 - Musk Therapy 08:46 - Oud for Happiness 10:36 - NEW! Narcotic Delight Follow us on other platforms!
