Guest
Diesel | Pre Fall Winter 2023/2024 | The Looks Ruminating over a caesar salad, Glenn Martens described this Diesel collection as “for everyone.” He continued, “Because Diesel is not a luxury brand, and this is important to remember. This means that our pre-collections—unlike say Louis Vuitton or Balanciaga who speak in ‘pre’ to the same customer as [the] main line—are for a different audience than our shows, although there is some overlap. Our shows are more for people in the fashion industry, while with our pre-collections we try to speak to everyone; my brother, my mother, teenagers in high schools… everyone. So it is a very different exercise for me.” Assembling such a broad, yet aesthetically-distinct offer, certainly requires Martens to exercise different creative muscles than those he uses for Diesel main line or Y/Project. In order to conjure this more commercial offer he considered a constellation of personalities who share the same characteristic: “it’s this breaking boundaries, no bull
