Baird & Warner Be Curious Branding Campaign

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7 Oct 2013

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We're excited to announce that today marks the launch of Baird & Warner's new branding campaign, the culmination of Otherwise's recent work with B&W to conceive a fresh, unique positioning around the tagline, “Real estate is more than just the home you life in — it's the life you get out of it.“ To express the power of the tagline, Otherwise crafted a set of “aspirational imperatives“ that relate to the very human experience of buying and selling a home, brought to life with quirky, smart, colorfully arrest

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