OFFICIAL 2016 AICP Sponsor Reel Director's Cut by Method Studios

Method Design was tapped by production company RSA to concept and create this year’s AICP sponsor reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more. CREDITS Client: AICP/RSA Project: 2016 AICP Sponsor Reel Concept, Design & Direction: Method Design Director: Rupert Burton Creative Director: Jon Noorlander Art Director: Johnny Likens Production: Method Studios NY Producer: Adrienne Mitchell VFX: Method Studios Houdini FX Artist: Tomas Slancik Houdini FX Artist: Vraja Parra Rigger: Ohad Bracha Motion Capture: House of Moves Motion Capture Supervision: Rupert Burton, Shane Griffin Music: Major Lazer - Light It Up (Remix)