Growing an Internet Cult: 'Cult of the Lamb's' Social Strategy

In this GDC 2023 talk, Jared J. Tan, Devolver Digital's Community Strategist, discusses how the development team created meme-able moments and an iconic art-style by thinking about marketing from the start. He details how he harnessed those elements while blending creative content and social media analytics to grow a culturally relevant gaming brand. The all-virtual GDC Showcase is happening this June 27-29! For more information, be sure to visit our website and follow the #GDCShowcase hashtag on social media. Subscribe to the GDC newsletter and get regular updates via Facebook, Twitter, LinkedIn, or RSS. Join the GDC mailing list: Follow GDC on Twitter: GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.