Analyst Days 18 Дарья Леонова Точный способ считать долгосрочный эффект от изменений в продукте

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23 Nov 2024

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Во время A/B-тестирования часто возникает вопрос о долгосрочных последствиях от изменений в продукте. В данном докладе будет рассмотрен один из возможных инструментов — глобальная контрольная группа (ГКГ). В каких случаях ГКГ применяется, каким целям она отвечает и каких ошибок при ее внедрении можно избежать.

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