UX Writing: Как писать тексты в интерфейсе. Наталья Серёжникова

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14 Apr 2022

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Доклад от Натальи Серёжниковой Senior Experience Designer из EPAM. Вы узнаете что такое UX Writing, про слова в интерфейсе. Как и что написать на кнопке или в поле, чтобы не приходилось ставить везде подсказки и заставлять пользователей гуглить. Что такое голос продукта? И как его использовать? Как рассказать о продукте и подчеркнуть его ценности? Как рассказать легко о сложном? ==== 00:00:00 Приветствие 00:01:04 - Кто такой UX писатель 00:01:44 - Современные паттерны чтения текста “Перепрыгивание” vs “Z-паттерн” 00:03:09 - Какими текстами хотят делиться? 00:04:20 - Три критерия хорошего UX текста 00:07:21 - Пример, сравнение двух интерфейсов 00:14:36 - Как текст может все испортить? 00:16:03 - Альтернативный текст для кнопок 00:17:28 - Хороший текст должен быть диалогом 00:19:25 - Что такое Tone of Voice? 00:19:25 - Какой голос у Tinkoff 00:27:39 - Какой голос у Slack 00:32:12 - Какой голос у Кухня на Районе 00:35:17 - Q&A

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