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Nowadays we meet pole dancing as the main concept in several ads. As the ad for Samsung Galaxy A “Touch of Power” that aired mainly on the Polish market and online. The two dancers Berenika Nienadowska and Łukasz Świrk with their astonishing performance, gave us a reason why pole dance is a form of art. Which is why we came in contact with the director and the two dancers so as to find out the reason behind the concept and to bring you insights from the video shooting. We would like to thank the director of
