S1 E3 Watership Alan: After making various unsympathetic comments about farming on his radio show, Alan becomes an object of hatred for local farmers. But he doesn’t have time to worry about this as he is more concerned with shooting an advertisement for a small boating-holiday company. In the Travel Tavern’s bar, during an initial interview with the video executives (Peter Baynham and Simon Pegg), Alan panics and invents the ladyboy drink combination, the effects of which result in him phoning his ex-wife Carol, where he tries to insult her partner’s car. On his radio show, Alan interviews the leader of the local Farmers’ Union (played by Chris Morris), but instead of apologising, enrages local farmers even further by making increasingly insane comments about farmers. On the day of the video-shoot, Alan attempts to blend in with the hard-drinking crew and again displays his chronic lack of basic social skills. During the shoot, riddled with examples of Alan’s pathetic ineptitude, he is crushed by a dead cow thrown from a bridge by local farmers. Alan returns from hospital with a neck brace and broken fingers, and is forced to humiliate himself by phoning reception and asking them to reconnect the satellite receiver on his television which he had previously switched off because the staff discovered he was watching pornography.
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