Rheingold Beer Commercial (1950s)

A commercial for Rheingold “Extra Dry“ Beer from the 1950s featuring beer cans marching down a street. This commercial appears to be missing about 8 seconds of the ending. Sorry about that. Please subscribe for more great videos! Please like, comment and favorite! --------------------------------------------------------------------------------­­---- Rheingold Beer, founded in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960. The company was sold by the founding Liebmann family in 1963. According to the New York Times, “Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds.“ Its VP-Technical Joseph Owades claims credit for Rheingold developing the first light beer. At the center of its media campaign was the “Miss Rheingold“ pageant. Beer drinkers voted each year on the young lady wh