Pulling up electric | #RoadToCoachella 2022 with Doja Cat and the BMW iX

A ride fit for a superstar 🌌 Find out what Doja Cat’s #RoadToCoachella means to her and join us on an electrifying journey. After two years off, we’re back to Coachella with global hit-maker and Grammy winner Doja Cat. The artist will be transported in the all-electric BMW iX, with a custom wrap inspired by her latest studio album ’Planet Her.’ 🪐 For this unique artwork, Doja Cat teamed up with one of the world’s most renowned photographers, David LaChapelle, and creative director Brett Alan Nelson. Are you hitting the #RoadToCoachella too? Let us know in the comments. ► Follow BMW on Social Media: BMW iX xDrive50 Combined power consumption: 23.3–20.0 kWh/100 km. Combined CO2 emissions: 0 g/km. Electric range: 544–626 kilometers. All data according to WLTP. Official data on fuel consumption, CO2 emissions power consumption and electric range were determined inaccordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range