The new i7 - this is Forwardism

An icon takes many forms. It challenges the conventions of the past, the change makers, the revolutionaries, and presents a bold new vision. Forwardism seeks to find the joy in tomorrow. The new i7, with a clean, monolithic design and innovation at its core, is a leap into the progressive luxury of tomorrow. Inspiration for Forwardism, is embodied in the technical mastery of the new i7. Elements from across the world of art and culture help visualize this movement. The refinement and richness of creativity from the classical Mannerisms period to the daring Surrealist period. Forwardism seeks to recognize and reflect upon the mastery before it. Forwardism will shape luxury like never before; truly iconic. The all-electric new i7, carefully engineered to delight and excite, with entertainment at the heart of the experience. For example, the BMW Theatre Screen offers the most immersive cinematic experience, and the Sky Lounge panoramic glass sunroof bathes the interior ambience in natural light. Discover