The Phantom Menace Marketing Invasion

The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by what is still the biggest movie marketing campaign of all time. Billions of dollars in deals were made between George Lucas and a number of other big brands including Pepsi, Hasbro, Apple, Lego and more covering toys, games, make up, books and comics and a whole lot more. In this video we attempt to break down the ins and outs of the entire deal that really began in 1977. Plus maybe I drink a really old Pepsi. Thanks for watching! Check out for early videos and bonus podcasts Shadows Of The Empire Retrospective ► The Star Wars Trilogy Special Edition Retrospective ► James' Twitter ► Maso's Twitter ► Edited by Matt ► Sources #:~:text=To help cool the overheated,competing in the blockbuster sweepstakes. SUBSCRIBE HERE ►► TWP Itunes ► TWP Direct Download ► TWP YouTube Channel ► Patreon ► Amazon Affiliate Link ► T-Shirts/Merch ► #StarWars #ObiWanKenobi