The intelligent fusion of sensing. BMW iDrive is on the next level.

The next big thing since the wheel… well, it’s a wheel but we call it “BMW iDrive”. 20 years ago, BMW instigated a paradigm shift that reversed the wave of buttons spreading over car interiors at the time. The BMW iDrive operating swept away old habits and purged the cockpit of the growing number of buttons and controls. In their place came a colour screen in the instrument panel and a rotary dial on the centre console. This multifunctional system allowed drivers to control a large number of vehicle settings, entertainment, navigation and telecommunications functions with a single operating tool. In addition, the then all-new BMW 7 Series was the first car to feature voice control technology, which allowed selected functions to be activated using spoken commands. Over a period of just a few years, this innovative principle morphed into the new industry standard. The next generation of BMW iDrive takes the burgeoning relationship between a BMW and its driver to a new level. The new system neatly bridges the g