Marketing Strategies for Museums: A Conversation with Michelle Massey

Please join the American Center in Moscow on Tuesday, September 2, 2025, at 19:00 MSK for a restream of a discussion with Michelle Massey, the Director of Public Programs and Marketing at The Museum of Russian Art (TMORA). Join us for a discussion with Michelle Massey, the Director of Public Programs and Marketing at The Museum of Russian Art (TMORA) in Minneapolis, Minnesota. Hosted by the American Center in Moscow, this conversation will explore the best practices and innovative approaches to marketing for cultural programs. In this talk, Michelle Massey will discuss key marketing strategies that can elevate the visibility, reach, and impact of cultural initiatives. Whether you’re a marketer, cultural enthusiast, or involved in the arts and heritage sectors, this session will offer actionable insights that can be applied to your work. About the Speaker: Michelle Massey serves as the Director of Public Programs and Marketing for The Museum of Russian Art (TMORA) in Minneapolis. In her role, Michelle is responsible for devising and executing programs across various artistic disciplines, including visual arts, music, theatre, dance, and literature. Leveraging her strong connections in the creative community and a history of successful collaborations, Michelle crafts innovative programs that not only enhance TMORA’s mission but also engage the local community by increasing awareness and appreciation of the arts.