BMW Pride

For BMW, Pride is more than a logo change. It is about representing the lives and values of colleagues, customers and fans with tolerance and respect. #BMWPride #DrivenByDiversity #BMW The BMW Group has colleagues around the world in over 120 countries, and they make us who we are. We believe that diversity and inclusion — in any form — is one of the most important success factors for us. We are #DrivenByDiversity. As we set standards for sustainable and individual mobility in the future, we must also lead the way in terms of our culture. BMW Group Pride is our mouthpiece for the LGBTQ community, and this Pride they wanted to come together to share our values on equality, trust, inclusivity and empowerment. Happy Pride.